Asset Manager Empowers Its Sales Force with FactSet’s Digital Advisory Solutions

A European asset manager partnered with FactSet to build an innovative and sophisticated digital strategic asset allocation tool to support the entire investment and sales process.

Firm Type

Institutional Asset Manager

The Challenge

Lack of tools needed to present clients with custom-tailored asset allocation options

FactSet Solution

FactSet’s Digital Solutions and FactSet Portfolio Optimizer

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The Challenge

The Head of Institutional Consulting Solutions at a global investment firm manages a team responsible for the development of investment strategies for institutional investors. With a typical investment volume per client ranging up to billions, this customer group requires a complex and deep range of multi-asset class investments. However, customer advisors at the firm did not have the tools that would enable them to present clients with the optimal asset allocation options for their unique needs. This lack of transparency meant that advisors were left with a complicated and broad range of nonstandardized products and prospective clients could not easily see the asset allocation decisions being made. This created complex, non-scalable operational processes that failed to showcase the firm’s decades-long investment expertise.

The Solution

FactSet’s solution combined powerful analytics with a bespoke digital front end that was seamlessly integrated into the firm’s existing infrastructure, ensuring consistent market data across the firm. FactSet delivered the advanced and flexible modeling framework needed to implement a sound, goal-oriented asset allocation process addressing the diverse requirements of their client base and capturing the entire sales process, from client onboarding to strategy recommendation. FactSet worked with the firm to build a digital user interface that was intuitive for customer advisors on the institutional sales team as well as clients, surfacing only the most relevant portfolio and investment data derived through a robust analytical process. By incorporating the new
structured consulting workflows into the portal, the firm was able to highlight its core expertise and enabled advisors to respond to complex client requests more easily.

The Results

FactSet’s extensive portfolio and digital capabilities provided the firm with a modern, tiered technology architecture to guarantee efficiency, investment security, and reduced time to market. The asset manager is now able to distill complex, powerful, and quantitatively precise calculation routines and investment consulting workflows into a consumable, client-accessible user interface with intuitive visual appeal, “The potential effects of decisions are immediately visible and assessable. Our existing customers find this very valuable.” The product has increased productivity and efficiency and elevated the firm’s position in the industry for serving institutional clients.

The consulting solutions team was very impressed with the high-level access they were given to FactSet’s consulting and implementation teams during the planning and implementation stages. The teams worked in partnership in an agile project setting, collaborating on defining the overall solution, including designs, viewports, and custom business logic with subsequent implementation of required APIs, middleware, and portal front-end components. The collaboration and flexibility of the working relationship during this project has opened the door for future enhancements.

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